Associate at Aurion Solutions
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Digital Strategy Analyst - Investment Bank (1-4 yrs)
- Work with Content Specialists, Web Specialists and Marketing Strategists to develop interactive experiences to increase engagement with marketing messages, optimize marketing materials from print to online delivery and drive traffic to content through SEM, SEO and emails both externally with our clients and internally with our sales teams.
- Act as a liaison between Technology and Digital Strategy Team
- Manage a project from start-to-finish. Principal tasks include coordinating the development of graphics, content development, compliance and other approvals, and technology implementation.
- Measure and optimize digital marketing activities using user satisfaction polling, web metrics, A/B testing and other tools/data set.
- Work with Technology on maintenance release and enhancements deployment
- Maintain standards for content and look and feel throughout web properties and electronically publish content.
- Keep current with emerging web technologies through relevant resources in order to propose/develop interactive content.
- Work with content creators and designers on email marketing campaigns and initiatives.
- Monitor trends in email marketing; utilize research and metrics to recommend improvement to our email marketing strategy.
- Work with global team to ensure best practices are implemented and shared globally.
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