Job Summary:

TeamLease is looking for a Specialist Digital and Social Marketing. The specialist, as a key member of the Marketing Communications team, will support development and delivery of digital marketing campaigns to various audiences across multiple digital channels. These channels include web content, mobile, email, social media and onsite display ads. He/She would be responsible for generating sales lead for the staffing business of TeamLease as well generate resumes of potential candidates, whom we can hire as Associates.

Key Responsibilities:

- Develop content and optimize the use of each digital channel for campaign / brand building efforts.

- Drive and Deliver low cost high impact targeted online lead generation program, which will result in qualified sales lead. Achieve monthly target for Lead generation.

- Drive and Deliver in-bound and out-bound Sales Campaign to promote our offerings and use that to generate interest and inquiry for the offerings

- Develop and drive online customer engagement and relationship building program

- Develop an effective lead nurturing program for all inbound and outbound campaigns

- Drive low cost high impact targeted resume generation program for generating CVs of fit-to-hire profiles of Associates. Develop and drive online engagement and connect program for TeamLease's associate employees. Achieve monthly target for resume generation.

- Design, build and maintain our social media presence and manage the online brand and offering campaigns to raise brand awareness, increase reach and engagement levels with audience. Build and nurture social media platform-specific communities and audiences

- Build, execute and own monthly social content calendars featuring on-brand GIFs, videos, photos, graphics and text (Facebook, Twitter, Instagram, LinkedIn, Snapchat, Twitter)

- Build, execute and own monthly blog content calendars featuring on-brand stories and graphics

- Execute cross-channel social campaigns

- Monitor and evaluate social media results on a daily basis

- Managing company website - Create, develop and manage the content for organization s web website (requires familiarity with content management software). Undertake SEO and SEM to improve Website Performance in terms of page views, visits, avg.time/visit metrics

- Develop and Deliver Mobile Marketing Campaigns

- Ensure digital communication projects / programs are executed within strict conformance with risk, security and other applicable standards and support the development of new standards for evolving channels.

- Deliver high ROI on digital spends

- Up - to - date with the latest trends and best practices in online marketing and measurement. Management Reporting on insights, trends, analytics and performance of digital & social channels and campaigns

Relationships:

- Reports to: Senior Manager - Digital and Social Marketing

- External Relationships: Vendors, suppliers, agencies

Qualifications:

- Education: UG - Any Graduate - Any Specialization

- PG - MBA/PGDM - Marketing/Digital Marketing

- Google Certified Adword Professional

- Work Experience: Minimum of 4-6 years of digital and social marketing experience

- Industry Experience: Digital Marketing /Mar-comm Function of a Large MNC IT company or professional services company or Tier-1 or 2 Indian IT services company and/or Digital marketing role in Leading/Tier 1 Advertising Agencies, PR agency and/or Digital Marketing Agencies Free-lancers and consultants with relevant experience and background will also be considered

- Digital Marketing Skills: Online Content Marketing, SEO, SEM, Google Ad words, Affiliate Marketing, Social Media Marketing, Online Advertising, Programmatic Media Buying, Mobile Marketing, Social Listening, Web Analytics, Performance Marketing

- Language Proficiency: Ability to communicate in English is important

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