- Develop optimization strategies that increase the company's search engine result rankings.

- Research SEO keywords to use throughout the company's website and marketing materials.

- Set measurable goals that demonstrate improvement in marketing efforts.

- Monitor daily performance metrics to understand SEO strategy performance.

- Collaborate with the marketing department to manage SEO strategy.

- Make sure End to End Mapping of Customer Journey in Google Analytics.

- Write compelling and high-quality website content, Meta Tags for website and Landing Pages.

- Manage SEO strategy execution in accordance with the SEO KPIs.

- Devise SEO content strategies and link-building campaigns to achieve higher rankings in Search Engines.

- Monitor and resolve customer tracking through various Interfaces.

- Use Google Tools such as webmaster and analytics to evaluate current progress or issues.

- Coordinate with the technical department to get the technical issues resolved.

- Update content and website links for maximum optimization and search engine rankings.

- Must have strong communication skills and able to handle clients.

- Must have proven SEO experience both Off Page and On Page.

- Up-to-date with the latest trends and best practices in SEO and ASO.

- Understanding of google SEO updates and algorithm changes.

- Strong knowledge on Anchor Text and Internal Linking Concept.

- Deep experience with website analytics tools [e.g., Google Analytics, Net Insight, Web Trends]

- In-depth experience knowledge of ranking factors and search engine algorithms.

- Up-to-date with the latest trends and best practices in SEO and SEM.

- Must be able to deliver growth in keyword ranking

- SEO experience in creating quality backlinks on high authority websites.

- Execute back linking exercise effectively to improve rankings on Targeted Keywords as per given timelines.

- Must have proficiency in MS Office [Excel, Word, PowerPoint].

- Experience working with popular keywords tools [Google Keyword Planner, SEMrush, etc.]

- Technical site audits analysis, recommendations and implementations

- Keyword research and competitor analysis.

- Have good interpersonal and teamwork skills

- Comfortable working in a dynamic and fast-paced work environment.

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