Social Media Startegist

Job Description:

We are looking for a Social Media Strategist to create high-quality strategies that contributes to the overall success and growth of our company and as well as for the growth of client. You will head a team of talented people who work collaboratively with developers, designers, and usability experts to make our projects easier to use.

Responsibilities:

- Develop and maintain a comprehensive social media strategy that defines how social media marketing techniques will be applied to increase visibility and traffic across all brands and products.

- To attract and interact with targeted virtual communities and networks users.

- The goal is to gradually achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap.

- Lead the development of organization-wide social media management standards, policies and rules of engagement for social media.

- Define key performance indicators and implement enterprise level measurement, analytics, and reporting methods to gauge success.

- Mentor and provide training to communication and management professionals throughout the organization on best practices for creating, managing, monitoring, and developing content for social networks.

- Work with all company's clients to explore and identify ways to integrate social media into business strategies and marketing campaigns.

- Apply marketing research and development methods to learn and understand emerging trends and technologies and to communicate this knowledge clearly and concisely

Requirements:

- Knowledge of graphic design best practices and principles for both print and web projects.

- Ability to work independently and as a member of a team, as well as independently.

- Aptitude to develop and maintain strong working relationships with both internal and external stakeholders.

- Exceptional leadership capabilities and strong interpersonal skills.

- Extremely strong communication and presentation skills.

- Demonstrated experience and a passion for the social technology universe (i.e., Facebook, Twitter, YouTube, Foursquare, Flicker, blogs, wikis, RSS, social bookmarking, discussion forums and community software)

- Experience with online monitoring and measurement platforms including but not limited to Facebook Insights, YouTube Insights, Google Analytics, Hoot Suite, Tweetdeck, and Social Mention.

- Experience with creating and identifying quality social media content related to healthcare, fitness, healthy lifestyles, parenting, lifestyle trends, etc. is preferred.

- Experience developing and launching email and text messaging campaigns preferred.

- Ability to work effectively under deadlines and juggle several assignments simultaneously.

- Ability to distinguish and behave with a good sense of decorum; acting as a brand ambassador is absolutely required.

- Data, analytics, and metrics oriented.

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