Recruiter at AFT Recruiters
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Digital Paid Campaign Expert - Recruitment Firm (2-5 yrs)
Qualification : BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus
Requirement Skills :
- Knowledge of SEO and digital marketing concepts
- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
- Working knowledge of analytics tools (Google Analytics, Facebook Analytics etc.)
- Understanding of HTML and XML is a plus
- Proficient in MS Office (particularly Excel)
Job Responsibilities :
- Lead and support the implementation of our paid marketing strategies
- Launching and optimizing PPC, FB Ads, Google Display/Discovery/Smart campaigns
- Monitoring budgets and overseeing search platform accounts
- Examine correlations between prospecting activities, revenue, and budget
- Collaborate with digital marketing teammates to maintain a consistent brand voice and message across all paid programs
- Craft landing pages and lead-gen forms for our content to distribute through relevant paid programs
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