Company Overview:

Digital Molecule is a leading provider of digital marketing and website designing services, dedicated to helping clients grow their online presence and achieve their business goals. We are looking for a talented and driven candidate for Social Media & PPC Specialist to join our dynamic team. This role is ideal for someone with a passion for digital marketing, a creative mindset, and a strong analytical background.

Key Responsibilities:

Social Media Management :

- Develop and implement social media strategies tailored to client needs across various platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).

- Create and schedule engaging content, including posts, graphics, and videos, aligned with each client's brand identity.

- Monitor, manage, and report on social media campaigns, analyzing performance to ensure client satisfaction and optimal results.

- Stay updated on industry trends, platform updates, and best practices to continuously enhance client strategies.

PPC Campaign Management :

- Plan, execute, and optimize PPC campaigns for clients on platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.

- Conduct keyword research, craft compelling ad copy, and optimize landing pages for better conversions.

- Monitor campaign performance, adjust strategies to maximize ROI, and achieve key performance indicators (KPIs) set by clients.

- Provide clients with detailed reports and insights on campaign performance, along with actionable recommendations.

Client Communication & Collaboration:

- Work closely with clients to understand their goals, challenges, and target audiences, ensuring strategies are tailored to their unique needs.

- Collaborate with the internal marketing and design teams to create cohesive and impactful digital marketing campaigns.

- Manage client expectations and deliver high-quality results that meet or exceed their objectives.

Requirements:

- Proven experience of 3-5 years in social media management and PPC campaign management, preferably in an agency setting.

- In-depth knowledge of social media platforms, analytics tools, and PPC platforms (Google Ads, Facebook Ads Manager, etc.).

- content creation skills with a creative approach to digital marketing.

- Ability to analyze data, identify trends, and make data-driven decisions that enhance client campaigns.

- Excellent communication skills and the ability to manage multiple client accounts simultaneously.

- Bachelor's degree in marketing, Communications, or a related field is preferred.

- We prefer to hire local candidates, so applicants from outside Delhi are requested not to apply. Only those currently residing in Delhi are eligible to apply.

What We Offer:

- Competitive salary and benefits package.

- Opportunities for professional growth and development in a supportive environment.

- A collaborative and inclusive workplace where creativity and innovation are encouraged.

- Flexibility and support for work-life balance.