Recruiting for : Bihar Vikas Mission, Government of Bihar.

The contract period of employment shall be for 11 months with Govt. of Bihar and can be Renewed/Extended.

Gross Salary per month : Rs. 41,350 /-

Work Location: Patna, Bihar

Position Name:- Digital Media Specialist

Reports to:- Additional Director - Program Monitoring

Essential

- Bachelor of Arts or other bachelor's degree or higher (full time) in Mass Communication / Branding / Journalism / Public Relations

- Minimum 2 years of post-qualification experience in digital media management (social media like Facebook, Twitter, LinkedIn, online websites, email, SEO/SEM and others)

Preferred

- Less than 40 years# of age as on 1st January 2019

- Experience in digital media management (social media like Facebook, Twitter, LinkedIn, online websites, email, SEO/SEM and others) in a reputed media organization (with broadcasting / coverage in more than 5 States) or in a private organization / multinational corporation

- Experience of working with state / central government organizations / bilateral / multilateral organizations (e.g. World bank, DFID, UNDP, ADB) in a media management / digital media management role

- Bachelor of Arts or other bachelor's degree or higher (full time) in Mass Communication / Branding / Journalism / Public Relations from any of the institutes as published under the National Institutional Ranking Framework issued by MHRD- and / or QS World University Rankings, as updated from time to time

# Age limit for SC / ST (Male/Female) domicile / resident of Bihar - 45 years

#Age limit for BC / EBC (Male/Female) domicile / resident of Bihar - 43 years

#Age limit for General (Female) domicile / resident of Bihar - 43 years

- NIRF discipline wise rankings will be considered wherever available (like engineering, management and pharmacy in current rankings); for degrees not covered by the NIRF discipline rankings, NIRF

Key Accountabilities : 

Digital Media Management : 

- Discuss digital media promotion plans and requirements with concerned BVM officials and guide the development of digital media content to meet those requirements

- Manage social media platform activities (Facebook, Twitter, LinkedIn etc.) in order to ensure that the organization is well promoted and that the promotions reach the target audience and enhance the image of State and BVM

- Create digital media content to promote and publicize State and BVM schemes, initiatives and success stories and ensure effective implementation

- Manage day-to-day planning and implementation of digital marketing campaigns across multiple platforms, including social media, display, video, mobile, website, search engine marketing and email

- Review all incoming content by analysing, interpreting and tagging digital/social media content (e.g. by topic, importance, sentiment) and share results with superior and other BVM stakeholders

Risk Mitigation :

- Identify and assess potential risks, vulnerabilities, incidents, issues and situations that may lead to adverse digital and social media exposure and devise appropriate response and actions to mitigate risks

- Identify and detect a potential crisis on the rise and take adequate steps to minimize impact

- Escalate issues, as necessary, to specific individuals/ teams across the organization to ensure timely and effective resolution

External Communication : 

- Implement external communication policies and procedures for digital media to ensure alignment with Government guidelines of external communication

- Manage effective publicity on digital platforms in order to minimise adverse impact on State image and credibility

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