Founder at Emploi Consultancy
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Digital Marketing Strategist - NGO (4-7 yrs)
Should be able to give guidance and consultation on various aspects of digital marketing. Project management, stakeholders management, financial management, digital strategy and guiding a team to achieve objectives. Should have knowledge of search, social, website/app, design, creative thinking, social, paid campaigns, performance campaigns, market research.
- Plan and execute all web, SEO/SEM, PPC, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
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