Position- Digital Marketing Specialist

Shift- 2PM to 11PM

Location- Noida

ESSENTIAL DUTIES AND RESPONSIBILITIES:

- Assist the Global Marketing team in execution of marketing initiatives in order to penetrate domestic and international markets

- Assist with strengthening the Vanator brand on an international scale; execute and maintain regular brand recognition activities in alignment with our global marketing strategy

- Work with SEO and graphical design teams for web-based marketing activities

- Conduct market research to determine market requirements for existing and future service lines

- Assist with managing Vanator's presence and participation at tradeshows, conferences, webinars, and seminars

- Coordinate vendor relationships for marketing materials, show logistics and web based vendors

- Assist with the development/writing of copy/content for marketing collaterals and distributions (press releases, website content, brochures, etc.)

- Support Sales team with market information, contact management and lead generation activities to build and maintain a strong sales pipeline

- Create contact databases for Oracle, ERP, EQMS & Validation, Documentum, etc., and execute email campaigns using these leads

- Assist in the monitoring, review and reporting of marketing activities and results on a daily/weekly/monthly basis to effectively track marketing/sales effectiveness and report to management

- Create industry-specific leads for effective cold calling

- Do a competitive analysis based on market research of similar industry service providers

- Manage, monitor and utilize CRM (SugarCRM)

- Assist in the development, maintenance and optimization all printed and electronic promotional collaterals

- Develop new material and maintain inventory control of trade show assets

- Create and manage promotional items for shows and sales usage

- Brand proprietary applications developed internally

- Help manage all social media accounts (Facebook, LinkedIn, etc.)

- Support SEO initiatives by drafting online content based on keywords

SPECIALIZED KNOWLEDGE AND SKILLS:

- BS/BA in Marketing degree required

- 0-3 years in a marketing position

- Experience with relevant software applications a plus (ie SugarCRM, salesforce.com,iContact, etc.) a plus

COMMUNICATION SKILLS:

Requires a proactive approach to all projects and an ability to work independently without close oversight from management. EXCELLENT written communication is a MUST and all suitable candidates shall submit a writing sample along with additional writing project as required. Strong interpersonal skills required to interact with management and peers effectively. Effective cross-department communication. Ability to document andcommunicate problem/resolution and information/action plans.

TECHNICAL SKILLS:

- Strong Microsoft Office capabilities

- Web analytics (and understanding of SEO tools) a plus

- SugarCRM and/or other CRM experience is a plus

- Basic knowledge of Adobe Creative Suite (Photoshop, Illustrator, etc.)

About Company-

- Its one of the fastest growing and leading Global Recruiting

- Platforms with a client demand from all over the world.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.