Digital Marketing Specialist

The Digital Marketing Specialist will be responsible for leading PPC media programs across multiple channels with a heavy focus on GDN/Youtube/Facebook/Instagram, reporting directly to the partners and working out of the Kuwait City office. He will be responsible for driving online customer acquisition by managing the strategy, execution, and optimization of campaigns across multiple verticals including ecommerce, lead generation, B2B, and more, working cross-functionally with the media, client, and creative teams.

Responsibilities include:

- Lead the development of digital marketing strategies and tactics to exceed client ROAS/CPA targets across Facebook, Instagram, Google search/display, YouTube, Bing, and others.

- Develop full-funnel marketing strategies across a range of social/digital platforms, while shaping the content, stories, and messaging to engage prospects at all stages of the buyer cycle.

- Leverage 3rd party as well as proprietary ad management tools to improve campaign building/management efficiency at scale.

- Manage and track seven-figure media budgets and sales projections while optimizing ROI.

- Research new and emerging PPC trends and technologies, act as a thought leader to develop new strategies and integrate social tactics into multi-channel campaigns.

- Undertake digital marketing training for Adwords, Analytics and Social Media.

- Define and optimize cross-functional team structure and responsibilities for maximum efficiency and effectiveness.

Requirements:

- Bachelors from a top school with a solid GPA

- 5-7+ years of relevant professional digital/online marketing experience with significant B2C marketing experience, including managing SEM, paid social, video, display, mobile advertising, and remarketing programs

- Strong proficiency with Microsoft Excel (i.e. formulas, if statements, pivot tables, formatting)

- Successfully engage in multiple initiatives simultaneously

- Ability to prioritize work and manage time effectively

- Strong analytical, quantitative, and problem-solving skills

- Immaculate written and verbal communication

- Ability to thrive in a very fast-paced environment

Pluses:

- Previous work experience in quant/data driven fields

- Previous work experience in performance marketing, media buying, lead generation, or related spaces

- Previous startup experience

- Experience working with analytical software (i.e. Google Analytics, WebTrends, Omniture)

- Experience using offline PPC management tools (i.e. Facebook Power Editor, Google AdWords Editor, Microsoft Bing Ads Editor)

- Experience using third-party ad management platforms (i.e. Kenshoo, Marin, DoubleClick, Nanigans, Smarty.io, etc.)

- Experience with A/B and multivariate experiments to analyze and inform optimization of content, landing page and user funnels.

- Google AdWords, Google Analytics, and Facebook Blueprint Certified

Candidates who are willing to relocate sooner shall be preferred.

About the Company :

We are a Digital Agency focused on WordPress Development and Social Media Optimization. We Think, Plan and Execute different high-quality WordPress sites. We assist our clients with ideation, budgeting, developing, launching and maintaining their brands online. We made more than 1600+ customers happy over 62 countries. Our methodology is to follow agile WordPress development practices at every stage of our work.

We work on our newly designed methodology called - ACT CODE- (ASSESS, CREATE, TEST, CHANGE, OPTIMIZE AND DELIVER).

We offer a comprehensive range of services specializing in web development, E-commerce, WordPress development, maintenance, security, hosting, social strategies, SEO and enticing content and lot more to drive visibility. We are the pioneers of result-oriented web-based business solutions for our clients and are driven by our distinctive values.

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