Digital Marketing Specialist - IT (3-6 yrs)
Role & Responsibilities :
- Thorough knowledge of emerging technologies and the willingness to multi-task in a deadline drive atmosphere
- Manage user acquisition and remarketing campaigns, which includes ideation, planning, optimization, and performance analysis.
- Must be able to drive Social Media Marketing, Marketing Automation, SEO/SEM, various promotions.
- In-depth understanding & hands-on experience in running ads across Google, Facebook & mobile affiliates to acquire new users with a special focus on mobile marketing for app install campaigns.
- Strong understanding of remarketing campaigns to re-engage with users using various platforms
- Develop, implement and refine retention marketing strategy to drive cross-sell/upsell and improve DAU, WAU, MAU.
- Ensure regular completion of tasks, tracking and reporting about all digital campaigns that are delivered according to brief, on time and within budget
- Conduct A/B experiments to improve campaign effectiveness
Required Experience :
- 3+ years of Performance marketing campaign management.
- At least 1 year of experience in working on Mobile App Install campaigns.
- Bachelor or MBA degree in marketing, communication, business, technology, or relevant field of study
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