Come and join our team if you are serious and passionate about building a career in Digital Marketing industry!!

Our client is a digital marketing consultancy, services and training company. As digital marketing partners, they help businesses leverage the online space, through effective and profitable online marketing strategies, through various internet marketing techniques. Their team includes professionals who are experts of this field and have experience of carrying out successful campaigns for SMB and MNCs across North America, Europe, Asia Pacific and India. They focus on providing quality training and high impact consultancy on Digital Marketing.

The company co-founded by two Ex-Googlers, has currently launched India's first digital marketing simulation tool, allowing students and professionals to get hands-on experience in all major global search platforms like Google, Bing, Yahoo etc. by playing with virtual money and learning the real time optimization for higher conversion rate and better ROI.

As the Digital Marketing Specialist, you will be responsible for driving the digital marketing campaigns for the company.

What you will do:

- Leading integrated digital marketing campaigns from concept to execution

- Building strategic content framework

- Planning, designing and executing online customer acquisition campaigns

- Scaling and managing PPC and PPM campaigns across multiple channels

- Working in conjunction with cross functional teams to plan and execute large-scale marketing campaigns (Google Ads, PPC, SEO, Social Media Marketing)

- Measuring, analyzing and understanding marketing metrics to drive marketing decisions

- Managing email lifecycles to nurture leads and engage with customers

- Editing / Writing content for marketing collaterals such as ad copies, landing pages, etc

- Reporting KPI on a Daily/Weekly basis based on the KPIs defined for the campaign

- Identifying new opportunities to drive revenue and profitability through internal reporting and online tools

- Optimizing copy and landing pages for search engine optimization

- Performing ongoing keyword research including discovery and expansion of keyword opportunities

- Benchmarking and measuring all digital and online performance against industry and company averages and making recommendations based on performance

- Monitoring the latest technology and digital marketing trends and serving as a subject matter expert for digital marketing activities, identifying and applying best practices in digital marketing.

What you need to have:

- Graduate / Post Graduate from reputed college preferred

- 2-6 years of experience in any domain of Digital Marketing, preferably Google Ads and/or SEO

- Good understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data

- Strong analytical and project management skills

- Excellent verbal and written communication and presentation skills

- Flexible for immediate joining

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