Job Description :

Full time position

Exp. : Min 4 yrs as a digital marketer mandatory & should have worked in a startup ecosystem before

Salary to be negotiated

Hiring for one of our key client

- We are a London, UK based FinTech startup with a subsidiary in India, working towards building the next generation digital banking platform for seamless and economical currency exchange, with technology at the crux of it.

- This position will be one of the most critical and crucially important positions in the firm and the person hired will have the liberty to drive the product and provide direction in line with business needs.

- We are looking for an experienced Digital Marketing Executive to assist in the planning, execution, and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.

- The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Requirements :

- Proven experience as a Digital Marketing Executive or similar role

- Excellent understanding of digital marketing concepts and best practices

- Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM

- Working knowledge of ad serving tools (e.g., DART, Atlas)

- Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends, etc.)

- Other digital marketing tools such as AHRef, Hootsuite, - Skills and experience in creative content writing

- Analytical mindset and critical thinking

- Excellent communication and interpersonal skills

- Experience in backlinking, working with publishers, influencers.

- Active participation in Quora, FB groups, etc.

- Paid marketing

- MBA in marketing or relevant field

Day-to-Day Responsibilities :

- Assist in the formulation of strategies to build a lasting digital connection with consumers

- Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.)

- Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness

- Be actively involved in SEO efforts (keyword, image optimization, etc.)

- Prepare online newsletters and promotional emails and organize their distribution through various channels

- Provide creative ideas for content marketing and update website

- Collaborate with designers to improve user experience

- Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.)

- Acquire insight into online marketing trends and keep strategies up-to-date

- Maintain partnerships with media agencies and vendors

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.