Digital Marketing Specialist 

- Great Opportunity

- An experienced, hands-on Digital Marketing Specialist is needed to lead our demand generation and marketing automation initiatives for a financial services company with multiple business lines in the United States

The Job

Your Responsibilities will include :

- Strategy, Branding & Value Proposition Development

- Marketing Plans & Initiatives

- Demand Generation & Marketing Automation Strategies

- Client Journeys, Channels & Funnels

- Budgets

- Reporting & Analysis

- Success Measurement (i.e., closed sales, gross revenue, net profit)

- Design and build websites, landing pages, data capture forms, and other digital properties

- Create targeted demand generation, lead nurturing & brand awareness

- Build social media, viral marketing, affiliate marketing, inbound marketing, public relations, SEO, SEM, pay per click and other campaigns

- Develop and create direct response marketing, lead scoring, lead ranking, lead routing, lead nurturing, demand generation, online sales funnel, marketing automation, and other campaigns

- Design and manage CRM and digital marketing system automation buildout and campaign execution

- Develop and create nurturing and drip campaigns, customer education programs, online webinars, customer retention programs, data and target list mining, list identification and management, other strategies and techniques

- Drive the writing and creation of financial related content with a compelling marketing message and call to action; including, articles, blog posts, marketing pieces, breaking news and updates and related content

- Marketing All Campaigns

- Results Reporting

- Marketing Calendar Management

- Forecasting & Campaign goal setting

- Marketing Program Refinement

- CRM System Refinement

- Budget Management

- Reporting & Recommendations

Ideal Candidate

Skills Required :

- Experience building digital marketing platforms and programs is mandatory

- Ability to configure and align systems digital marketing programs with CRM systems is required.

- Proficient use of Microsoft Excel, Word, Outlook, PowerPoint, Adobe Creative Suites, InDesign, Illustrator and Photoshop, WordPress, Optimize Press, HTML, Google, Bing and Other Search Engines

- Social Media, Audio & Video; including, posting, metatags, production and editing

- Ad Programs; including, Google, Bing, LinkedIn, Facebook

- Effective verbal and listening communication skills

- Strong interpersonal skills and proficiency in oral and written English

- Some coding experience is highly desired

- Problem Solving/Analysis/Recommendations

- Financial marketing experience in a regulated industry (broker/dealer, registered investment advisor, banking, insurance, or equivalent)

- Flexibility, time management, and team player

- Own work equipment (laptop or desktop PC) with Windows Operating System (OS)

- Stable internet connectivity

- USB noise-canceling headset

- Can start immediately and work in Pacific Standard Time (PST)

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.