HR at Kozmo Services
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Digital Marketing Specialist - BPO (4-7 yrs)
You will be responsible for end-to-end marketing campaign management and execution including:
- Email marketing and marketing automation (campaign execution and management),
- Content marketing (production and coordination),
- Social media marketing (Facebook, Twitter, LinkedIn, Google+, Instagram Advertising)
- Online campaigns - SEO, SEM (Google Adwords, Bing Ads)
- Web analysis (Google Analytics)
- Graphic designing (Adobe Photoshop, Illustrator)
- Copywriting and
- Reporting.
Responsibilities :
- Perform day-to-day campaign activities including, but not limited to, email campaign set-up, scheduling, testing, tagging and deployment of nurture, perpetual and rapid response.
- Develop and manage tactical campaign plan and calendar.
- Employ testing and tracking tools using A/B testing and leveraging services such as Google analytics to improve e-mail and web marketing results.
- Produce and manage content for newsletters, social media and ads.
- Creative concept development and copywriting.
- Set up and manage online campaigns and advertising (SEO, SEM - Google Adwords, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads).
- Troubleshoot technical issues related to HTML templates, list segmentation and other aspects of email execution.
- Track performance data from campaigns to measure success and incorporate learnings in future campaigns.
- Provide regular reporting and insights to relevant stakeholders on campaign effectiveness.
- Collaborate closely with inside sales and regional marketing to ensure sales targets are met.
- Stay abreast of digital and direct marketing best practices.
Required Skills & Experience
- Tertiary qualifications in marketing or similar
- Proven experience in B2C or B2B
- Experience with email marketing automation technology, social media platforms - Facebook, Twitter, LinkedIn, Instagram, Google AdWords, Bing Ads, Google Analytics, and Word Press.
- Excellent graphic designing skills
- Proficiency in database marketing including list segmentation, list manipulation and data hygiene
- Strong written and verbal communications skills
- Strong content writing skills
- Strong stakeholder management skills
- Creative copywriting
- Resourceful with ability to seek solutions and suggest resolutions What's included? - Work
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