Freelance at Recruitment Business
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Digital Marketing Specialist - BFS (2-5 yrs)
The ideal candidate will expand the company's brand presence by finding the target audience to distribute marketing content. You will create and implement the marketing strategy using both offline and online methods to gain new customers. The ideal candidate is both a self-motivated individual and a positive team player.
Responsibilities :
- Plan and execute digital marketing campaigns
- Monitor and analyze the effectiveness of marketing content
- Develop and manage website content
- Execute our existing marketing strategies and content plan
- Social media and digital advertising content
- Measurement and reporting of marketing activities
- Building brand awareness and enhancing the organizational reputation
- Basic maintenance and updates of material onto our website (Wordpress)
- Measure the success of campaigns and introduce new initiatives and ideas to drive traffic to the organization's digital platforms
- Continually seek and research new sources of prospective customer data, and provide recommendations to marketing leadership
- Interact with clients to collect testimonials
- General office admin duties if required.
Qualifications :
- We are looking for keen, motivated, and curious people with at least 2 years of experience in a similar role.Previous experience in the accounting industry will be an advantage. The successful applicant will have:
- Bachelor's degree in Marketing/Communications or related (essential)
- Knowledge, skills, and experience in the following:
- WordPress
- Canva and/or Adobe Creative Suite
- HubSpot CRM
- Facebook, Linkedin & Google platforms
- Demonstrated experience in developing and implementing marketing campaigns
- Knowledge of marketing trends and concepts
- Excellent written and verbal communication skills
- Excellent attention to detail and ability to meet deadlines
- A pro-active working attitude
- Personable, enthusiastic, flexible, and confident
- Creative and innovative thinker
- Content creation skills
- Excellent communication and organizational skills
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