Digital Marketing Specialist - Advertising (7-10 yrs)
Job Description :
- Digital Marketing Specialists should compare your company's advertising techniques and offerings with those of competing businesses.
- They should help maintain a profitable message for your company and help with research to ensure your offerings come close to ideal price points to offer value to potential clients but still let you enjoy a thriving business.
- They should keep an eye on data that shows changing trends in advertising consumption and ensure that potential clients and consumers view your company's ad projects and buy your products.
- Research advertising trends
- Research competitors pricing and products
- Decide on appropriate placement of ads
- Determine what content will reach customers
- Develop projects to create content
- Publish digital marketing content online
- Implement email marketing campaigns
- Measure digital traffic
- Monitor social media and Google Analytics
- Optimize paid advertising campaigns using SEO and other tools
- Report on the growth and analytics of campaigns to stakeholders
- Scale campaigns to maximize ROI
- Monitor project status and budget
- Conduct market research to inform campaigns
- Brainstorm and implement experiments and conversion tests
- Interview Process : Panel interview, Technical and HR round
Job Location : Coimbatore, Tamil Nadu
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