-Be part of an expanding team of professionals

A leading provider of result-oriented Applied Behavior Analysis (ABA) services to children with developmental disabilities and autism spectrum disorders (ASD) since 2008 in the Greater Bay Area, California and Utah.

The Job :

You will be responsible for :

- Leading digital strategy and innovation through the development and implementation of comprehensive digital marketing programs in line with business priorities.

- Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.

- Translating brand strategy into brand plan and go-to-market strategy.

- Planning and execution of communications and media actions across offline, online and social media.

- Participating in product development, pricing and supporting new product launches.

- Guiding the Advertising & Promotion budget.

- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.

- Working with content marketing and design teams to create suitable content for each stage of a customer's digital journey.

- Reviewing and optimising the design and content of all online assets including the company website and social media pages.

- Planning and control of the digital marketing budget and spend by allocating budgets to different channels.

- Using A/B testing to optimise digital marketing performance.

- Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.

- Working closely with the business to create an effective content marketing strategy and editorial plan in line with business objectives.

- Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales and customer retention.

- Developing and managing the editorial calendar to ensure deadlines are met.

- Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral.

- Managing relationships with external marketing agencies.

- Ensuring consistency of brand voice, style and tone across all content.

- Driving performance marketing via Google Ads, SEO / SEM, PPC and Facebook Ads.

- Developing and managing the editorial calendar.

Ideal Candidate :

Skills Required :

- You have at least 3 years experience ideally in Brand / Product Management, Digital Marketing or Content Management within Healthcare & Lifesciences industry.

- You have the ability to develop engaging content for a wide range of audiences.

- You are a creative marketing professional, preferably with a strong content creation and writing background.

- Experience within Content Management, Content Planning and Performance marketing would be a strong advantage.

- You have good knowledge of Campaign Management Tools (Hubspot, Mailchimp), Content Management Tools (Magento, WordPress, Shopify) and Google Analytics.

- You are a strong mentor and coach who can build high performing teams

- You are highly goal driven and work well in fast paced environments

- You enjoy finding creative solutions to problems

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.