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16/08 Maggie
HR at Prudent Globaltech Solutions Pvt Ltd

Views:115 Applications:59 Rec. Actions:Recruiter Actions:0

Digital Marketing Specialist (3-8 yrs)

Hyderabad Job Code: 287626

Roles and responsibilities :

- Assist in the formulation of strategies to build a lasting digital connection with consumers.

- Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.)

- Launch optimized online adverts through Google AdWords, Facebook, etc. to increase company and brand awareness.

- Develop and manage digital marketing campaigns.

- Manage the organization's website.

- Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc

- Track the website traffic flow and provide internal reports regularly.

- Fix any errors in online content and arrange webinars and webcasts.

- Attend networking events and product launches.

- Identify new digital marketing trends and ensure that the brand is in front of the industry developments.

- Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.)

- Work on SEO of the website pages.

- Edit and post content, videos, podcasts, and audio content on online sites.

- Promote the company's products and services in the digital space.

- Execute social media efforts to improve KPIs, likes, shares, tweets, etc.

- Creating and executing SMS, and email-based marketing campaigns.

- Drive website traffic and acquire leads.

- Maintain partnerships with media agencies and vendors.

- Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.

- Lead Generation for all verticals through - Email for Introduction about Company & Services.

Requirements :

- Proven experience as Digital Marketing Executive or similar role

- Excellent understanding of digital marketing concepts and best practices

- Experience with B2C social media, Google AdWords and email campaigns, Lead Gen, & SEO/SEM

- Working knowledge of ad serving tools (e.g., DART, Atlas)

- Perfect knowledge of web analytics tools (e.g., Google Analytics, NetInsight, Web Trends, etc.)

- Skills and experience in creative content writing

- Analytical mindset and critical thinking

- Excellent communication and interpersonal skills

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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