Recruiter at MYGODLY ECOMMERCE AND TRANSPORTATION INDIA PRIVATE LIMITED
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Digital Marketing Specialist (3-5 yrs)
Roles and Responsibilities :
1. Leading the Digital Marketing Department of fastest-growing tech startup
2. Defining and executing the digital marketing strategy and plan, driving growth across all platforms
3. Marketing budget management and allocation across all verticals to support food and non-food categories growth
4. Defining what support is needed to hit the marketing and business targets, finding resources
5. Continuously experimenting with new and current marketing channels while solidifying the proven ones
6. Campaigns planning and ensuring all of them are measured and continuously optimized based on KPIs
7. Hiring, coaching, motivating and leading the marketing team
8. Leveraging marketing and product analytics to optimize campaigns performance, drive decision-making, and measure outcomes
9. Support the marketing team to acquire and retain customers at an effective Cost per Install (CPI) / Customer acquisition cost (CAC) / Cost per order (CPO)
KPI's :
1. Growth in Number of orders
2. Growth in Gross Merchandise Value (GMV)
3. Growth in Daily Active Users (DAU)
4. Growth in Monthly Active Paying Users (MAPU)
5. Growth in Customer Retention
6. Growth in Number of orders per user (OPU)
7. Growth in Return in marketing Investment (ROMI)
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