HRM at Boarder Production Ltd
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Digital Marketing Specialist (2-20 yrs)
We are now looking for a creative, analytical and experienced Digital Marketing Specialist to join our team! As a Digital Marketing Specialist, you will be responsible for all digital marketing campaigns, including generating leads, conducting market research and actively engaging with the business to optimise the performance of our digital strategies.
Duties and responsibilities :
- Developing and implementing a digital marketing strategy
- Creating visual concepts for promotional activities
- Managing the digital marketing calendar
- Maintaining the online presence and reputation of the company
- Overseeing the creation and maintenance of social media content
- Tracking digital marketing performance
- Creating and updating digital marketing reports
- Manage and update digital marketing channels, as well as work with regional marketing teams and agencies to optimise performance.
- Use Salesforce, Pardot, Google Analytics, SEMRush, Mouseflow, Social media analytics and other tools to provide reporting on marketing plans and campaign effectiveness, market positioning, product mix and client feedback, enabling the team, to continually review and improve our digital marketing strategy.
Requirements and qualifications :
- Bachelor's Degree in Marketing or similar field
- Minimum of 2 years of experience as a Digital Marketing Specialist or similar role
- Experience with digital marketing automation software
- Experience with Google Ads and Google Analytics
- Knowledge of web publishing
- Proficiency with SEO tools
- Superb verbal and written communication skills
- Strong problem-solving skills
- Ability to work well in a fast paced, team environment
- Strong time management skills
- Excellent multitasking skills
- Strong analytical skills
- Highly developed attention to detail
- Ability to prioritise tasks and meet deadlines
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