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05/04 Keerthna Vijayan
Executive Talent Acquisition at HiveMinds

Views:127 Applications:54 Rec. Actions:Recruiter Actions:8

Digital Marketing Specialist (1-4 yrs)

Bangalore Job Code: 320204

Looking out people preferably from Agency Background and can Join us immediately.

We are looking for an SEM expert to manage all pay-per-click (PPC) marketing activities.

- The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google, Meta, Yahoo and Bing, as well as other search and display marketing engines.

- A successful SEM Specialist will effectively manage the paid search budget, Marketing team in order to maximize ROI, drive traffic, and customers.

Responsibilities :


- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.


- Track, report, and analyze website analytics and PPC initiatives and campaigns.


- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.


- Optimize copy and landing pages for paid search engine marketing campaigns.


- Perform ongoing paid keyword discovery, expansion and optimization.


- Research and analyze competitor advertising links.


Requirements- :


- Proven SEM experience and success managing PPC campaigns across Google, Meta, Yahoo and Bing


- Well-versed in performance marketing, conversion, and online customer acquisition


- Up to date with the latest trends and best practices in search engine marketing


- In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)


- Experience with website analytics tools (e.g. Google Analytics, NetInsight, Omniture, WebTrends)


- Strong analytical skills and experience generating SEM reports.


- Familiarity with A/B and multivariate experiments.


- Working knowledge of HTML, CSS, and JavaScript development and constraints.


- BS/MS degree in Marketing or a quantitative, test-driven field.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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