Human Resource Representative at Ascendo.AI
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Digital Marketing Specialist (1-4 yrs)
RESPONSIBILITIES:
- Maintains social media marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.
- Maintains online relations with customers by organizing and developing specific customer-relations programs.
- Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
- Develops new approaches for market development, acquiring and analyzing data, and consulting with internal and external sources.
- Contributes to marketing strategy by leveraging social media to identify and acquire customers.
- Obtains market share by developing social media marketing plans and programs for each product and directing promotional support.
- Maintain a research database by identifying and assembling marketing information.
- Provides marketing information by answering questions and requests.
- Achieves financial objectives by preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions.
- Completes social media marketing department operational requirements by scheduling and assigning employees and following up on work results.
- Ascendo linkedin and all our backlinks (youtube, quora, spotify, apple podcasts, etc). Drive all engagement to bring traffic to our linkedin, website and convert to Marketing Qualified Leads (MQL).
REQUIREMENTS:
- Proven working experience in digital marketing, particularly within the industry
- Demonstrable experience leading and managing SEO/SEM, marketing database, and social media advertising campaigns
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
- Working knowledge of ad serving tools
OTHER DETAILS:
Working days : 5 days/week (Mon-Fri)
Address: IIT Madras Research Park, Kanagam Road, Kanagam, Tharamani, Chennai 600113.
Type of job: Permanent - Work From Office.
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