Human Resource at Wizkid Consultancy
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Digital Marketing Specialist (1-3 yrs)
Qualification:
Bachelor's (Preferred)
Requirements & Skills:
- Proven working experience in digital marketing.
- Demonstrable experience of at least two years in leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
- 2+ years of experience in PPC Campaign Management
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
- Experience in optimizing landing pages.
- Solid knowledge of website analytics tools (e.g., Google Analytics)
- Experience in setting up and optimizing Campaigns.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
Responsibilities:
- Plan and carry out all digital marketing strategies, including email, social media, SEO/SEM, and display advertising campaigns.
- Formulate technical, On-page, and Off-page strategies for maximizing search returns for our website.
- Identify trends and insights, and optimize spend and performance based on the insights.
- Perform ongoing Keyword discovery, expansion, and optimization.
- Research and evaluate the advertising links of competitors.
- Create and put into action a link-building plan.
- Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
- Execute tests, collect and analyse data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyse website analytics and PPC initiatives and campaigns
- Work with the development team to make sure freshly created code complies with SEO best practices. Drive SEO in content production and content programming by collaborating with the editorial and marketing teams.
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