Digital Marketing & Search Engine Optimization (2-10 yrs)
- Handling all aspects of SEO (Search Engine Optimizer), SEM (Search Engine Marketing). SMO (Social Media Optimization). Research and implement search engine optimization recommendations.
- Responsible for managing all SEO activities such as content strategy, link building keyword strategy to increase rankings on all major search networks, manage all SEM campaigns on Google, Yahoo Bing in order to maximize ROI
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions. Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools).
- Monitor and evaluate web analytics dashboards and SEO reports for clients on a weekly basis using Google Analytics similar tools.
- Main focus will be off-page and on-page optimization.
- Perform all off-page tasks successfully, including article insertion /press release/directory submissions, RSS feeds, forum postings, blog posts, social bookmarking and commenting on social networks.
- Need to manage online marketing campaign promote brand online
- Ensure all SEO Work, both Off Page and On Page done is on par with Industry Standards.
- Provide SEO Analysis and Recommendations to Development, Testing and Content Team
- E-mail Marketing, Content Blog Marketing, Analytics Reporting Continuous Market research
- Manage social media marketing campaigns and day-to-day activities. Monitor, listen and respond to users in a Social way.
- Drive new strategy and growth. You ll identify opportunities for growth and help outline the strategy to keep our process cutting-edge in the industry.
- SEO activities such as content strategy, link building keyword strategy to increase rankings on all major search networks, manage all SEM campaigns on Google, Yahoo Bing in order to maximize ROI SEO Work, both Off Page and On Page done is on par with Industry Standards.
- SEO Analysis and Recommendations to Development, Testing and Content Team
- The ideal candidate would have a minimum 1 to 3 years experience in similar role.
- A proven track record of managing digital marketing projects for a range of clients
- Working knowledge of the overall digital marketing mix Email, SEO, PPC, Content, Social Affiliates
- Creative and innovative blend of mind is must.
- Strong team management and organizational skills.
- A good working knowledge of the latest Google Webmaster, Google Analytics, Google Adwords, and Facebook Ads.
- He/She will posses excellent leadership skills and ability to directly communicate with clients.
- Candidate should be having fluent communication (Written/Oral both) excellent presentation skills.
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