AGM - HR at Midas Travel
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Digital Marketing Role - Travel (3-15 yrs)
Job brief
- We are looking for a PPC (Pay Per Click) Manager to run PPC and Google campaigns and monitor paid search budgets. Should be well versed with Metta and Paid Campaigns.
- In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine - optimization (SEO.) You should also be analytical and good with numbers.
- Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)
Responsibilities :
- Participate in forming effective paid search strategies
- Launch and optimize various PPC campaigns
- Oversee accounts on search platforms (e.g. Google AdWords, Bing)
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Produce reports for management (e.g. dashboards)
- Write attractive and concise copy for adverts
- Suggest and develop new campaigns across multiple channels
- Maintain partnerships with PPC ad platforms and vendors
- Find ways to reduce risk of click fraud
- Keep abreast of PPC and SEM trends
Requirements and skills :
- Proven experience as a PPC Manager or Digital Marketing Specialist
- Experience in data analysis and reporting
- Knowledge of SEO and digital marketing concepts
- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
- Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
- Understanding of HTML and XML is a plus
- Proficient in MS Office (particularly Excel)
- Excellent communication skills
- Analytical thinking with strong math skills
- BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus
- Travel Background Preferred.
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