Associate Consultant at CareerNet
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Digital Marketing Role - Startup (1-8 yrs)
- Acquire new customers to drive revenue and growth.
- Building channels (SEM, SEO, social media, display, affiliate, retargeting) to acquire new users and customers on both web and app experiences.
- Plan and execute on monthly and quarterly plans to scale the user base and manage marketing spend (Working with category and digital product teams).
- Metrics : Monthly users/visits, app installs, conversion rate (Revenue, New customers).
Drive marketing efficiency by :
- Optimising channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition.
- Landing page and funnel optimisation (working with revenue and digital product teams) to improve relevance and improve conversion rates.
- Metrics : Cost on sales, cost of customer acquisition, cost of traffic.
Develop effective marketing communication by :
- Understanding product portfolio and offerings working with category teams
- Ideate & conceptualise new marketing and communication ideas resulting in marketing effectiveness
- Creating compulsive digital communication which is clutter breaking keeping in mind the brand identity.
- Being the custodian of the brand on the digital medium.
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