Recruitment Specialist at Kuling Technologies pvt ltd
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Digital Marketing Role - Marketing Agency (2-6 yrs)
Responsibilities :
- Social Media Marketing, Content Management, SEO/SEM, Online Reputation Management, Website Development, Website Management, CRM Tool, Loyalty Program, Optimize Digital UX, Optimize Digital Ad Spends
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimizes user funnels
- Collaborate with agencies and other vendor partners
- Explore relevant digital collaboration opportunities
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirement :
- At least 2 years prior experience in social media and digital marketing (agency or brand).
- Demonstrable experience leading and managing SEO/SEM, website management, CRM/ loyalty program, marketing database, email, social media and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Experience in setting up and optimizing Google Adwords campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
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