Resouring Executive at People Konnect
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Digital Marketing Role - LegalTech Firm (3-4 yrs)
Career opportunity with a leading Legal tech company
Responsibilities :
- Develop and execute comprehensive digital marketing strategies aligned with business objectives of brand awareness and lead generation
- Oversee email marketing campaigns, including designing templates, crafting compelling content, segmenting target audiences, and analyzing email campaign results. Continuously optimize email campaigns for better engagement and conversion rates
- Take ownership for copy across various digital channels, including digital ads, landing pages, videos, and other multimedia assets. Ensure copy is valuable, relevant, and consistent with the brand's tone and style.
- Implement and monitor SEO strategies to improve organic search rankings and increase website traffic. Conduct keyword research, optimize website content, and analyse performance metrics to enhance search engine visibility
- Manage paid advertising campaigns across platforms like LinkedIn Ads, GoogleAds, Facebook Ads, and other relevant channels. Monitor budget allocation, ad performance, and ROIto optimize campaign effectiveness
- Track and analyse key performance metrics using various tools like Google Analytics and marketing automation platforms. Generate regular reports to evaluate the success of marketing efforts and provide insights for future strategies
- Identify areas for improvement in the customer journey and conversion funnel. Implement strategies to increase website conversions and optimize use experience
Academics :
- MBA from a reputed B School preferably with a specialization in Marketing is desirable- Develop and execute comprehensive digital marketing strategies aligned with business objectives of brand awareness and lead generation
Experience :
- 3 - 4 years of experience in executing successful digital marketing campaigns across various channels, including email marketing, content marketing, SEO, and paid advertising (preferable - B2B environment /desirable - SaaS background)
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