HR at MarketWick Pvt Ltd
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Digital Marketing Role - IT (5-8 yrs)
Job Description :
- We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.
Roles and Responsibilities :
- Develop and manage digital marketing campaigns
- Manage organization's website
- Experience with lead generation through different channels like B2C social media, Google Adwords, LinkedIn /FB /Twitter/ Instagram, and email campaigns and SEO/SEM.
- Track the website traffic flow and provide internal reports regularly
- Edit and post content, videos, podcasts, and audio content on online sites.
- Promote company's product and services in the digital space.
- Drive website traffic and acquire leads.
- Marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.
- Achieve maximum ROI in paid search campaigns by collecting and analyzing data, and identifying trends and insights.
- Track, report, and analyze website analytics, and PPC campaigns.
- Communicate with Client via phone, email or chat.
- Optimize the landing pages of paid search engine marketing campaign
- Manage the expense and budget of campaigns, and estimate monthly costs.
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Understand and create youtube content and organic marketing strategy.
- Should know how video will come in recommendation and suggestion.
- Day to day Channel audience engagement.
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence on social media (Website)
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness.
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors
Requirements and skills :
- Proven experience as Digital Marketing Executive or similar role
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2C social media, Google AdWords and email campaigns and SEO/SEM
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
- BSc/BA in marketing or relevant field
Role : Digital Marketing
Employment Type : Full/ Permanent
Experience : 5+ years
Salary : upto 65k per month/ Best as per Industry
Contact : 7303952201
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