Digital Marketing Role - IT (4-7 yrs)
We have an opening for the position of Digital Marketing
Responsibilities will include :
- Build, develop and execute Digital Campaigns (Display, SEO, SEM)
- Development and maintenance of digital channels (websites, email, social media), including online content distribution strategies, digital infrastructure, search engine optimization (SEO) and data/analytics.
- Designing, creating and implementing email campaigns for company-wide marketing initiatives
- Must be well versed in successfully running email marketing campaigns, the ability to design and troubleshoot email templates is a must have.
- Excellent understanding of on-page and off-page SEO (Google, Bing), passionate about keeping up with the latest updates and implementing action plans accordingly.
- Must possess experience of working with marketing automation platforms (e.g. Hubspot, Marketo, ActiveDemand).
- Must be well versed in successfully running email marketing campaigns, the ability to design and troubleshoot email templates are a strong plus
- Excellent knowledge of Google Analytics, the ability to make data-based decisions on campaigns, content and infrastructure projects.
- Play the role of an enabler between Marketing and I.T. keeping organization goals in mind
Ideal Candidate would be :
- Bachelor's/Master's degree in Marketing with a minimum 4-7 years of digital marketing and Social Media Marketing experience required
- Content production process
- Blogging & WordPress
- Basic Photoshop skills
- Basic HTML skills
- Expertise in Social media advertisement (Facebook, Twitter, LinkedIn, etc.)
- Basic SEO knowledge
- Must have active social networks for an extended period of time.
- Solid knowledge of web analytic tools
- Strong analytical skills and data-driven thinking
- Hands on experience in online marketing and measurement
- Strong communication skills both verbal and written with the ability to influence
- Effective presentation development and public speaking skills
Suresh
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