Position Summary

This role will include Digital Marketing, Content Marketing and Email Marketing activities for the overall growth of the company.

Job Description

- Research for content topics in areas of AI, Machine learning and it's application across different industry segments.

- Create content, blog, infographics etc, on relevant topics for building brand awareness and lead nurturing.

- Define and execute content distribution and promotion strategy on Linkedin, Twitter & Quora for generating inbound traffic on website.

- Coordinate with the sales team to identify areas of support for marketing and execute necessary activities to build the sales funnel.

- Drive email marketing campaigns for lead nurturing and brand awareness. You should be able to create professional, elegant email templates working with business and sales teams.

- Measure the success of different marketing activities, optimize wherever needed to produce desired results.

- Create marketing collateral like infographics, PowerPoint presentations, email newsletters.

- Work with the founding team to define digital marketing roadmap and KPI's for success

- Demonstrate success of various digital marketing activities through relevant business metrics

- Figuring out leads and contacts from various professional networks (e.g. LinkedIn Sales Navigator) and connecting with them online or through mails for demand or lead generation.

Qualification & Technical Skills

- 2 years hands on experience on B2B digital marketing preferably with AI/ML startup or computer software industry.

- MBA in Marketing from reputed college.

- Skills: Linkedin Marketing, Email Marketing, Content Writing, A/B Testing, Content Writing, Strong sense of ownership & accountability,

- Candidate must have excellent communication and EQ skills. Should be able to communicate and handle clients on regular basis.

- Should have knowledge of creating professional e-mails and should have good command over MS Office, Excel.

- Tools: LinkedIn Sales Navigator, HubSpot, Mailchimp, Google Analytics, Wordpress, Canva

Evaluation Criteria

- Showcase links to content you have written or created

- Success metrics for different digital marketing activities

- Impact of your role in previous/current position.

Valiance is an AI/ML company working with early stage/growth startups to create IP lead decision products using data science, machine learning and cloud technologies.

We WORK with:

- Product Teams to improve product features using machine learning

- Business Leaders on problem analysis -what, why, what-if questions

- Data Science & Technology Teams for data engineering, model development &deployment

We expect our team members to be problem solvers in their respective fields and bring ideas to the table.

Why Join Us?

- We encourage your opinions and ideas to get the best out of your pre-sales/sales and marketing efforts.

- We offer best of industry sales incentives with you being in position to influence levers impacting sales outcomes.

- Dedicated budgets for driving initiatives you believe will add value, improve sales funnel and conversions.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.