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04/05 Uttara
HR Recruiter at Vellanki Technologies

Views:36 Applications:20 Rec. Actions:Recruiter Actions:0

Digital Marketing Role - Insurance (1-5 yrs)

Hyderabad Job Code: 270928

We are hiring Digital Marketing Executive


Responsibilities :

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

- Design, build and maintain our social media presence

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Requirements and skills :

- Graduate or master's with good knowledge

- Proven working experience in digital marketing

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Experience in optimizing landing pages and user funnels

- Experience with A/B and multivariate experiments

- Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)

- Working knowledge of ad serving tools (e.g., DART, Atlas)

- Experience in setting up and optimizing Google AdWords campaigns

- Working knowledge of WordPress, HTML, CSS, and JavaScript development and constraints

- Strong analytical skills and data-driven thinking

- Up to date with the latest trends and best practices in online marketing and measurement.

Location : ECIL, Hyderabad

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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