Search Engine Optimization (SEO): -

Conducting on-site and off-site analysis of clients- websites and their competitors.

- Complete technical report of the website. The report includes on page and off page factors of the website. On-page Activity: Knowledge of website audit, Keywords Research, Content marketing strategy, URL optimization, Title tags, Meta tags, Sitemap (HTML & XML), Robots, Anchortext, Image optimization, Alt tags, etc. Off-page Activity: Knowledge of Guest blogging, Do follow/No follow links, DA/PA, Social media engagement, Social bookmarking, Classifiedssubmission, Business Listings/Profile Creation, Directory submission, Infographic, Article submission, Documentsharing, Image/video submission, etc.

- Research and implement website SEO.

- Carrying out detailed keyword research according to the latest keyword strategies.

- Analyzing content by reviewing them, Special focus on checking for keyword density, Keyword prominence and proximity.

- Assisting the content team in creation of high quality, Informative SEO content and ensuring websites are filled with optimal keywords.

- Develop link building strategy and implement high quality backlinks using ethical SEO techniques.

- Utilize basic programming and web design skills to enhance website SEO.

- Consulting dedicated web designers & developers to improve the navigation of a site for enhancing its search engine ranking.

- Using tools such as - Google analytics, Search engine console, SEMrush and ahref- to compile regular performance reports.

- Recommend changes for website architecture, content, Internal links and other factors to improve SEO positions for targeted keywords.

- Keeping up to date with the most recent google algorithms, SEO trends and best practices. Social Media Optimization (SMO):

- Build and manage Client and company social media profiles and presence, including Facebook, Twitter, Instagram, LinkedIn and additional channels that may be deemed relevant to increase likes & followers.

- Stay up-to-date with digital marketing trends, advertising formats,strategies, including updates to social media marketing with potential new channels to keep us ahead.

- Formulate fortnightly and monthly Social media content calendar, eye-catchy creatives and Facebook & Instagram Ad Campaign Strategy.

- Assist in managing web/digital marketing content curation & creative visual content (i.e. Comics, Memes, Infographics, Photos & Videos) for proposed social media channels.

- Track social media analytics for analysing best content, targeted audience, competitors and results of posts in order to make business decisions.

- Drive consistent,relevant traffic and leads from our social networking Sites Analyse all initiatives to report on social media ROI.

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