Digital Marketing 

- Opportunity to make a positive impact

- Opportunity within a company with a solid track record of performance

- Leadership Role

- Our client believes in empowerment & accountability. With a positive and challenging environment, we provide wonderful opportunity for the people who dare to fail, prepared to achieve, prone to growth

The Job

Your Responsibilities will include :

- Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.

- Creating and managing all marketing material and collateral in line with brand direction.

- Implementing online marketing activities including social media, SEO/SEM, demand generation, leads generation, etc.

- Tracking effectiveness of various campaigns and course correcting as required.

- Managing communications spend and working with vendors and agencies, to create and/or localize communications and marketing activities and develop supporting assets.

- Leading the planning and implementation of PR and initiatives related to the brand.

- Developing and executing CSR programs as well as conducting periodic program reviews to assess outcomes and effectiveness.

- Acting as the focal point for the Company's CSR initiatives in the geography and building relationships with community partners and key stakeholders.

- Staying abreast of relevant research, trends in the areas of focus and promoting best practices.

- Promoting employee volunteering initiatives in coordination with internal stakeholders.

- Driving budget & monitoring spend to deliver results in line with planned objectives.

- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.

- Working with content marketing and design teams to create suitable content for each stage of a customer's digital journey.

- Reviewing and optimizing the design and content of all online assets including the company website and social media pages.

- Planning and control of the digital marketing budget and spend by allocating budgets to different channels.

- Using A/B testing to optimize digital marketing performance.

- Analyzing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.

Ideal Candidate

Skills Required :

- You have at least 1 year experience ideally in Marketing Communications, CSR or Digital Marketing within Healthcare & Lifesciences industry.

- Experience within would be a strong advantage.

- You are a strong networker & relationship builder

- You are highly goal driven and work well in fast paced environments

- You are a strong team player who can manage multiple stakeholders

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.