AM HR - BFSI at Impeccable HR Consulting Pvt. Ltd.
Views:136 Applications:42 Rec. Actions:Recruiter Actions:2
Digital Marketing Role - FinTech (6-10 yrs)
The position is to :
- Drive communication for new and existing products, customer acquisition via Web and Mobile, customer lifetime value through cross-sell and deepening through communication linked initiatives
Key Accountabilities :
- Creative agency management including driving end to acquisition campaigns, deepening initiatives (upsell/cross-sell), engagement campaigns, collaterals for new launches
- Product marketing - Responsible for new product launches, promoting existing products and features to increase usage
Job Duties & Responsibilities :
- Conceptualize and launch product related digital campaigns and ensuring on-going optimization to decrease cost of acquisition
- Creating collaterals and executing marketing plans for new product launches on digital and offline
- Responsible for ensuring up-sell and cross-sell on the portfolio to increase balances
Core Competencies :
- Product marketing
- Creative execution
- Digital marketing
- Agency management
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