Digital Marketing Role - Education (3-8 yrs)
Role Description
Based in Mumbai, we are recruiting a PPC Specialist to manage, execute and optimize Paid Search & Social PPC marketing campaigns for our events. The goal is to deliver the most efficient result in conversions, traffic or other key performance indicators.
Within this role, you will devise and execute the PPC strategy agreed with the PPC Manager whilst managing all aspects of the planning and implementation of "business as usual" activities; reporting, campaign administration, auction bid management etc.
This is a great opportunity to join a growing team and really make a difference to our business.
Responsibilities:
- Planning and implementing PPC campaigns and new PPC activities worldwide for all products
- Day to day PPC account management across Google, Bing, Yahoo, Facebook, Instagram, Linkedin
- Ad Copy formulation and testing
- Analysis of performance & optimizing based on established KPIs
- Take responsibility for improving PPC ad creative, impression share, quality scores, cost per click, cost per conversion
- Reporting of PPC performance to line manager and senior managers
Skills:
- Positive and forward thinking, with a real - can do- attitude
- Excellent attention to detail and understanding of numbers
- Experience of managing and handling multiple PPC accounts.
- Experience of online search including social, display and native.
- Excellent knowledge of online search marketing techniques and processes
- Very good knowledge of Web Analytics tools
- A minimum of 3-4 years PPC experience, ideally from current role
- Proven ability of utilizing website analytics and search data to shape an enhanced and profitable acquisition strategy.
- Educated to at degree level or equivalent
- Excellent communication skills in English is necessary
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