Digital Marketing Role - Education (0-1 yrs)
Job description :
- We are looking for an experienced Digital Marketing/SEO Specialist to assist in the planning, execution and optimization of our online marketing efforts. The promotion of services through digital channels is a complex procedure with great potential, which becomes increasingly useful for companies such as ours.
- The ideal candidate will have a passion for all things including marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
Responsibilities :
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Develop engaging online content including clickbait, forums, videos, graphics, and blogs; monitor and analyse content success
- Forecast marketing campaign growth and ROI for marketing campaigns
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors
Requirements :
- Proven experience as Digital Marketing Executive or similar role
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
- Knowledge of HTML, CSS, JavaScript
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Sense of ownership and pride in your performance and its impact on company's success
- Excellent communication and interpersonal skills
- Good time-management skills
- BSC/BA in marketing or relevant field
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
