Associate Consultant at CareerNet
Views:88 Applications:55 Rec. Actions:Recruiter Actions:0
Digital Marketing Role - BFSI (1-5 yrs)
Digital Marketing role for one of the largest BFSI group, good Pedigree candidates, experienced in Paid Marketing Reqd.
1. Acquire new customers to drive revenue and growth:
- Building channels (SEM, SEO, social media, display, affiliate, re-targeting) to acquire new users and customers on both web and app experiences
- Plan and execute on monthly and quarterly plans to scale the user base and manage marketing spend (Working with category and digital product teams)
- Metrics: Monthly users/visits, app installs, conversion rate (Revenue, New customers)
2. Drive marketing efficiency by
- Optimising channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition
- Landing page and funnel optimisation (working with revenue and digital product teams) to improve relevance and improve conversion rates
- Metrics: Cost on sales, cost of customer acquisition, cost of traffic
3. Develop effective marketing communication by
- Understanding product portfolio and offerings working with category teams
- Ideate & conceptualise new marketing and communication ideas resulting in marketing effectiveness
- Creating compulsive digital communication which is clutter breaking keeping in mind the brand identity. Being the custodian of the brand on the digital medium.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
