Research Associate at Antal International
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Digital Marketing Role - Advertising Agency (4-7 yrs)
- Plan and execute marketing campaigns on different advertising platforms - FB, Google, DV360 , Programmatic, Content Marketing channels etc
- Measure and report performance of all campaigns
- Plan, execute and measure A/B Test, experiments for conversion rate optimisation
- Regular Campaigns Analysis for Better ROI
- Full Funnel Analysis and optimization
- Identify the latest trends and technologies affecting our industry.
Desired Skills :
- Deep understanding & experience in all major marketing channels- Google Ads, GDN, Facebook Ads, DV360, Affiliates etc.
- Proven track record in delivering rapid business growth at a good scale. Must have handled at least 1 Crore monthly budget in the past.
- Ability to understand the customer pain points and design the marketing communications accordingly
- Should have the necessary skills & comfort in writing copies / scripts for different marketing campaigns and share detailed briefs with the creative team.
- Hands-on experience in app measurement/attribution tools, like Appsflyer, Branch etc.
- Excellent communication and team collaboration skills to work effectively with various stakeholders.
- Good analytical and logical skills. Command on Microsoft Excel or Google sheets, Tableau etc
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