Recruitment Consultant at Spot Your Leaders
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Digital Marketing Role (8-14 yrs)
Strategic Skills :
- SEO/SEM/ Online Marketing
- Aware about marketing Database
- Display Advertising Campaigns
- Maintaining social media presence
Technical Skills :
- MS Excel, Google Analytics, Google AdWords, PPC, email/SMS/affiliate marketing, PPC and hands on experience with any performance and social platform
- To drive the marketing department's commercial performance through systematic campaign-specific results and overall measurement.
Role Responsibilities :
- Should have experience to achieve ROAS
- Manage all digital campaigns, from media planning, execution to optimization and performance analysis
- Drive marketing programs which are highly targeted basis content affinity of relevant segmented audience cohorts
- Significant experience in building and scaling acquisition programs that target consumers as well as experience in media planning across a broad online media mix.
- Manage all efforts and goals on organic and digital paid media : SEO, SEM, Display, Paid Social, Affiliate, Direct buys etc.
- Serve as the strategic lead for programmatic display, especially the Double Click suite
- Drive campaigns from planning to execution and beyond to meet key performance metrics.
- Capable of determining key metrics, constantly reduce operational costs, and measure the success of performance strategies.
- Constantly optimize marketing activities to improve return on investment.
- Allocate budgets and analyze and recommend modifications to ad spends
- Manage ROI in line with the business/management expectations
- Drive and manage marketing budgets and campaigns for driving user growth through various Digital SME channels
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