Talent acquisition at AugmatrixGo
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Digital Marketing Role (6-10 yrs)
Role and Responsibilities:
- Lead and develop effective paid search strategies
- Launch and optimize various PPC campaigns
- Work closely with management and develop Digital Media GTM Strategy and produce results.
- Oversee accounts on search platforms (e.g. Google AdWords, Meta, YouTube, etc.)
- Build relevant in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI.
- Track KPIs to assess performance and pinpoint issues.
- Produce reports for management (e.g. dashboards).
- Write attractive and concise copy for adverts.
- Suggest and develop new campaigns across multiple channels.
- Maintain partnerships with PPC ad platforms and vendors.
- Find ways to reduce risk of click fraud.
- Keep abreast of PPC and SEM trends.
Requirements and skills :
- Proven experience as a PPC Manager or Digital Marketing Specialist.
- Have 4+ years relevant exposure in handling SAAS Products PPC Accounts Have
- 3+ years relevant exposure in building and implementing SEO Audits and practices.
- Experience in data analysis and reporting.
- Knowledge of SEO and digital marketing concepts.
- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred.
- Working knowledge of analytics tools (Google Analytics/Tableau/WebTrends etc.).
- Understanding of HTML and XML is a plus
- Proficient in MS Office (particularly Excel).
- Excellent communication skills.
- Analytical thinking with strong math skills.
- Any graduate & post Graduate in Marketing, Digital Media or a related field; AdWords certification is a plus
