Digital Marketing Role (4-8 yrs)
Responsibilities :
- Plan, create, and optimize high-converting email marketing campaigns, including content creation, segmentation, scheduling, and performance tracking
- Develop and execute result-oriented account-based marketing (ABM) strategies, including targeted email campaigns, to engage key accounts and drive revenue growth
- Proven experience in demand generation campaigns that target, segment, and list acquisition to build prospect lists
- Manage the CRM tool and keep track of the leads life cycle and ensure the database is up to date and all necessary fields are populated in liaison with Sales and SDRs
- Implement performance marketing strategies, utilizing paid search, display advertising, and retargeting campaigns to increase website traffic, generate leads, and drive conversions
- Manage and grow social media channels, develop effective strategies, and create engaging content to enhance brand awareness, drive engagement, and capture leads
- Knowledgeable of content marketing and inbound marketing to generate more qualified leads
- Collaborate with external agencies and vendors, leveraging their expertise to enhance marketing initiatives and achieve desired outcomes
- Coordinate marketing events and trade shows, overseeing all aspects from planning to follow-up, to maximize brand exposure and generate leads
- Analyze data, generate reports, and provide insights to optimize campaigns and drive marketing performance
- Work closely with cross-functional teams, aligning marketing efforts with business objectives and collaborating on campaign development and execution
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
