HR Executive at M/s Kore1 Manpower Solution Pvt Ltd
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Digital Marketing Role (3-6 yrs)
SEO Expertise:
- Keyword Research: Proficient in using tools like Google Keyword Planner, SEMrush, Ahrefs, or Moz to identify high-value keywords.
- On-Page Optimization: Understanding of how to optimize title tags, meta descriptions, headers, and content for targeted keywords.
- Technical SEO: Ability to perform site audits to identify and fix technical issues (e.g., crawl errors, broken links, site speed, mobile-friendliness).
- Content Strategy: Developing and implementing content strategies that align with SEO goals, including blog posts, articles, and other types of content.
- Link Building: Knowledge of ethical link-building strategies to increase domain authority.
- Analytics and Reporting: Proficiency in Google Analytics and Google Search Console to track performance, measure success, and provide actionable insights.
- Local SEO: Understanding of local SEO tactics, including optimizing Google My Business listings and local citations.
- SEO Tools: Familiarity with SEO tools like Yoast, Screaming Frog, and Rank Math.
PPC (Google Ads) Expertise:
- Keyword Research and Selection: Ability to conduct thorough keyword research to identify high-converting keywords.
- Campaign Setup and Management: Experience in setting up, managing, and optimizing PPC campaigns to achieve maximum ROI.
- Ad Copywriting: Skills in writing compelling ad copy that attracts clicks and conversions.
- Budget Management: Ability to allocate and manage budgets effectively to ensure cost-efficiency.
- Bid Management: Proficiency in manual and automated bid strategies to maximize ad performance.
- A/B Testing: Conducting A/B tests on ads and landing pages to improve performance.
- Conversion Tracking: Setting up and managing conversion tracking to measure campaign effectiveness.
- Performance Analysis: Analyzing campaign data to identify trends, insights, and areas for improvement.
- Google Ads Tools: Familiarity with tools like Google Ads Editor, Google Tag Manager, and Google Analytics for enhanced campaign management.
