HR Executive at Mann Travels
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Digital Marketing Role (2-5 yrs)
- Must have experience of minimum 2-3 years working in sales force marketing cloud platform.
- Should have user interface marketing cloud experience.
- Should be able to send email automation, create journey builder.
- Have knowledge of Implementation of data base between CRM and marketing cloud.
- Knowledge of digital marketing, social marketing, google analytics and web analytics.
-Knowledge of content marketing, conversion and customer retention.
-Web design/development technical skills and experience advantageous.
-Excellent oral and written communication skills.
Note : Please do not apply if you do not have sales force marketing cloud platform experience.
Key responsibilities include :
- Perform day-to-day campaign activities including, but not limited to, email campaign set-up, scheduling, testing, tagging and deployment of nurture, perpetual and rapid response.
- Assist in the design of Salesforce Marketing Cloud configuration and customisation to meet the business process design and application requirements.
- Configure the system to match the design.
Manage the migration of configurations across instances.
- Assist other teams with understanding the functional impact of various configuration options.
- Participate in testing of the configured / customised components.
- Complete all appropriate documentation required by the developers, testers, deployment team, and application management team that will maintain the application
- Develop and manage tactical campaign plan and calendar.
- Employ testing and tracking tools using A/B testing and leveraging services such as Google analytics to improve e-mail and web marketing results.
- Produce and manage content for newsletters, social media and ads.
- Creative concept development and copy writing.
-Set up and manage online campaigns and advertising (SEO, SEM, re-targeting).
- Troubleshoot technical issues related to HTML templates, list segmentation and other aspects of email execution.
- Track performance data from campaigns to measure success and incorporate learning in future campaigns.
- Provide regular reporting and insights to management on campaign effectiveness.
- Collaborate closely with inside sales and marketing to ensure sales targets are met
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
