Job Title: Digital Marketing Specialist

Reports to: Marketing Manager/Director

Location: [Insert Location]

Job Summary:

We are seeking an experienced Digital Marketing Specialist to join our marketing team. The ideal candidate will have a strong background in digital marketing, with a focus on creating and executing online marketing campaigns that drive website traffic, generate leads, and increase conversions.

Key Responsibilities:

1. Digital Marketing Strategy: Develop and implement comprehensive digital marketing strategies to achieve business objectives.

2. Campaign Execution: Plan, execute, and measure the success of digital marketing campaigns across various channels, including email, social media, search engine optimization (SEO), pay-per-click (PPC) advertising, and content marketing.

3. Content Creation: Create high-quality, engaging content for various digital channels, including blog posts, social media posts, email newsletters, and website content.

4. Social Media Management: Manage and maintain the company's social media presence, including creating and scheduling posts, responding to comments and messages, and analyzing engagement metrics.

5. Email Marketing: Develop and execute email marketing campaigns to drive conversions, including creating email content, building email lists, and analyzing email metrics.

6. SEO and PPC: Optimize website content and structure for search engines, and manage PPC campaigns to drive website traffic and conversions.

7. Analytics and Reporting: Analyze digital marketing metrics, including website traffic, engagement, conversions, and ROI, and provide regular reporting to stakeholders.

8. Budget Management: Manage digital marketing budgets, including allocating resources, tracking expenses, and ensuring ROI.

9. Team Collaboration: Collaborate with cross-functional teams, including sales, product, and creative, to align digital marketing strategies with business objectives.

10. Stay Up-to-Date: Stay current with the latest digital marketing trends, technologies, and best practices.

Requirements:

1. Education: Bachelor's degree in Marketing, Communications, or related field.

2. Experience: 4+ years of experience in digital marketing, with a focus on campaign execution, content creation, and analytics.

3. Skills: Proficient in digital marketing tools, including Google Analytics, Google Ads, Facebook Ads, email marketing software, and content management systems.

4. Certifications: Google Analytics and Google Ads certifications preferred.

5. Soft Skills: Excellent communication, project management, and problem-solving skills.

Nice to Have:

1. Experience with marketing automation platforms, such as Marketo or Pardot.

2. Knowledge of HTML and CSS.

3. Experience with video production and editing.

4. Familiarity with CRM systems, such as Salesforce.

What We Offer:

1. Competitive Salary: $60,000 - $80,000 per year.

2. Benefits Package: Health, dental, and vision insurance, 401(k) matching, and paid time off.

3. Opportunities for Growth: Professional development and career advancement opportunities.

4. Collaborative Work Environment: Dynamic and supportive team environment.

If you are a motivated and experienced digital marketing professional looking for a new challenge, please submit your resume and cover letter for consideration.