Digital Marketing Role (1-5 yrs)
- Experience in Performance Marketing in an Ecom company.
- Competitor analysis, market trends
- Campaign set-up, implementation, monitoring Develop and manage media plans for all campaigns Maintaining our social media presence across all digital channels Measuring and reporting on the performance of all digital marketing campaigns.
- Drive digital marketing efficiencies and reach through continuous communication testing (a/b), innovation using different platforms and new products/formats, active co-creation and planning with Google/FB/others as partner.
- Tracking & optimizing all performance campaigns
- Continually monitor and suggest improvements for the usability, content and conversion points of the company website to support the company's growth objectives.
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns Design, build and maintain social media presence.
- Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies.
- Design, create and manage promotions and Social ad campaigns.
- Create, curate, and manage all published content.
- Manage efforts in building online reviews and reputation.
- Analyze key metrics and tweak strategy as needed.
- Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.
- Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
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