- Leadership Role

- Flexible working options

- Attractive Salary & Benefits

We are an environmentally friendly, eco-adventure travel company specialising in adventure, extreme sports, and nature conservation. Our mission is to attain a sustainable competitive advantage by creating and designing new experiential travel and activities.

The Job : 

Your Responsibilities will include :

- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.

- Working with content marketing and design teams to create suitable content for each stage of a customer's digital journey.

- Reviewing and optimizing the design and content of all online assets including the company website and social media pages.

- Planning and control of the digital marketing budget and spend by allocating budgets to different channels.

- Using A/B testing to optimize digital marketing performance.

- Analyzing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.

- Working closely with the business to create an effective content marketing strategy and editorial plan in line with business objectives.

- Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales and customer retention.

- Developing and managing the editorial calendar to ensure deadlines are met.

- Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral.

- Managing relationships with external marketing agencies.

- Ensuring consistency of brand voice, style and tone across all content.

- Driving performance marketing via Demand Generation / Customer Acquisition Funnel, Facebook Ads, Google Ads, SEO / SEM and PPC.

- Working with other stakeholders to optimize the conversion funnel for specific traffic sources, campaigns, user segments etc.

- Defining and developing a community management strategy.

- Organizing various community building initiatives to cultivate and grow participation in community forums.

- Monitoring and optimizing community engagement levels.

Ideal Candidate : 

Skills Required:

- You have at least 1 year experience ideally in Digital Marketing, Content Management or -Community Manager within Hospitality, Leisure, Travel industry.

- You have the ability to develop engaging content for a wide range of audiences.

- You are a creative marketing professional, preferably with a strong content creation and writing background.

- Experience within Demand Generation / Customer Acquisition Funnel and Performance marketing would be a strong advantage.

- You possess strong analytical skills and are comfortable dealing with numerical data

- You pay strong attention to detail and deliver work that is of a high standard

- You are highly goal driven and work well in fast paced environments

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.