Managing Partner at Antal International
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Digital Marketing Role (1-5 yrs)
Job Responsibilities :
- Understanding how to use all research and lead generation tools available including Internet sources such as social and business media
- Developing a digital marketing resource with combined skill sets across all areas of digital including SEO, content production, PPC, retargeting, email marketing, affiliate marketing, online PR, quality link building, social media advertising, social media campaigns and conversion optimisation
- Achieve effective web-based marketing that allows the business to generate & sell leads
- Deliver campaigns on time and to a high standard
- Improve performance through reporting & analytics
- Evaluates emerging technologies.
- Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
- Designs, builds, and maintains social media presence.
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Identifies trends and insights and optimizes spend and performance based on the insights.
- Plans, executes, and measures experiments and conversion tests.
- Identifies critical conversion points and drop off points and optimizes user funnels.
Key Requirements :
The ideal candidate will be educated to degree level and have in the region of 1 year experience in a digital marketing environment, especially in a digital lead generation context.
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