Job Summary:

We are seeking a Facebook Campaign Specialist to join our dynamic marketing team. The ideal candidate should possess a deep understanding of Facebook advertising and be proficient in creating and optimizing Facebook ad campaigns. As a Facebook Campaign Specialist, you will be responsible for developing and executing effective Facebook advertising strategies to drive brand awareness, engagement, and conversions.

Key Responsibilities:

Campaign Strategy : Develop and implement Facebook advertising strategies to achieve marketing objectives, including but not limited to lead generation, brand awareness, and e-commerce sales.

Ad Creation : Create and design compelling ad creatives, ad copies, and landing pages that resonate with the target audience while adhering to best practices and brand guidelines.

Audience Targeting : Utilize audience segmentation and targeting tools to reach specific demographics, interests, and behaviours to maximize ad effectiveness.

Budget Management : Manage ad budgets effectively to ensure efficient allocation of resources and optimize campaigns for maximum ROI.

Ad Performance Monitoring : Monitor and analyze the performance of Facebook ad campaigns using analytics tools and make data-driven decisions to improve performance.

A/B Testing : Conduct A/B tests on ad creatives, copy, and landing pages to identify the most effective strategies and optimize campaigns accordingly.

Optimization : Continuously optimize ad campaigns by adjusting bidding strategies, ad placements, and targeting parameters to improve results.

Reporting : Prepare and deliver regular reports on campaign performance, providing insights and recommendations for improvement to the marketing team.

Stay Updated : Stay up-to-date with the latest trends, features, and changes in Facebook advertising algorithms and policies.

Qualifications :

- Proven experience in creating and managing successful Facebook ad campaigns.

- Proficiency with Facebook Ads Manager and Business Manager.

- Strong analytical skills and the ability to interpret data to make informed decisions.

- Excellent written and verbal communication skills.

- Creative mindset with a keen eye for design and copywriting.

- Ability to work independently and as part of a team in a fast-paced environment.

- Knowledge of SEO and digital marketing principles is a plus.

Education and Experience :

- Bachelor's degree in Marketing, Advertising, or a related field preferred.

- Minimum of [X] years of experience in Facebook advertising.

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